How DRESSX is creating 3D Alternatives for social media, metaverse & video calls with Olga Chernysheva
In this episode, we chat with Olga Chernysheva, Chief Sustainability Officer & Project Success Manager at DressX.
DRESSX is a company which is disrupting the fashion industry and transforming it, into digital, bridging with the metaverse, web3, AR and tech.
We loved hearing about how DressX is creating 3D Alternatives that can be used on social media, in digital environments, Metaverse & video calls.
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DRESSX is a fashion tech company, building a digital closet (‘metacloset’) of 3D clothes, NFT fashion items and AR looks. DRESSX aims to substitute physical clothes used for content creation with their 3D alternatives, that can be used on social media, in digital environments, Metaverse and video calls. You can call it “a Spotify for fashion”.
DRESSX is the 1st digital fashion company to dress up avatars on Meta (Instagram, Facebook, WhatsApp).
Although DRESSX was founded in 2020, the company is considered the world's largest online retailer of digital-only fashion today.
During this short period, DRESSX managed to collaborate with many industry leaders, including Meta, Roblox, Coca-Cola, Farfetch, Warner Music Group, SHOWstudio & MUGLER.
More notably, in 2022:
– Over 2.8 million times digital looks were tried on in AR on the DRESSX app;
– 1,792 NFTs collected by the DRESSX community and holders;
– 3 digital-only collections dropped on Roblox;
– Over 270 influencer posts featuring DRESSX digital fashion;
– DRESSX clothes were tried on by Madonna, Milla Jovovich, and other celebrities.
Olga Chernysheva, Chief Sustainability Officer
Olga is a distinguished business leader with 10+ years of progressive experience in Project Management and Sustainable Development. Prior to DRESSX, Olga spent 3 years in Central Africa where she founded a non-profit organisation to bring awareness to local communities about plastic pollution. She raised money to put in place a waste collection and management system. Olga is passionate about helping companies that create innovative solutions to restore our planet and supporting purpose-driven entrepreneurs.
Olga joined the DRESSX, a company which is disrupting the fashion industry and transforming it into digital, bridging with the metaverse, web3, AR and tech, team as the first team member in Augury 2020. As a Chief Sustainability Officer, Olga advocates for the thinking beyond physicality and is absolutely sure that ownership of digital items can fulfill the need of ownership of physical goods. Olga is a contributor to BCG report “Sustainability & Metaverse in Fashion: Opportunity or Threat ” and Farfetch Conscious Luxury Trends Report 2022.
Speaker at United Nations, Vogues, Fashion Asia and other conferences as an expert on a Meraverse, digital fashion, fashion tech and digital fashion sustainability.
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